A customer's mind can waver when it comes to making a purchase decision. A flexible shopping cart allows customers to make a change to their order without having to start over again.
Other shopping cart features that boost conversions include: the ability to track user behavior and gain key insights, a guest checkout option, and secure payments.
A responsive shopping cart is designed to change based on the device your visitors are using. This is important because it ensures that your website will be compatible with a wide range of devices, including those yet to be invented.
Responsive design is also a necessity because Google now uses mobile-friendliness as a ranking factor. This means that if your site isn't responsive, you will be missing out on potential customers.
Your shopping cart should offer a simple, easy-to-use checkout process that is optimized for mobile. This includes a clear summary page of all items in the customer's cart, as well as a simple way to input payment and shipping information. Having these features will help reduce the amount of friction in the buying process, which can lead to abandoned shopping carts.
Finally, your shopping cart should be integrated with other systems such as payment gateways, shipping carriers, inventory management systems and customer relationship management (CRM) software. Having these integrations will allow for more automation, which can improve both the user experience and business efficiency.
In addition, your shopping cart should include mechanisms for recovering abandoned carts. This may include sending automated emails or offering incentives like discounts or free shipping. By doing this, you can increase the chances of converting your prospective customers into actual ones.
Whether they're browsing for a new pair of sunglasses or grabbing a birthday gift for a loved one, mobile shoppers are expecting a seamless shopping experience. A poorly designed website or a clumsy checkout process is a surefire way to turn away your customers. By embracing mobile best practices, you can keep your shoppers engaged and convert them into repeat buyers.
During the checkout process, mobile users are looking for less clutter, reassurance around privacy and security, and clear information about shipping costs. These critical checkout best practices will help you create a smooth, effortless journey that will drive up sales and boost customer loyalty.
A good shopping cart should also offer flexible payment options to cater to your customers' unique needs. These include credit/debit cards, digital wallets (like PayPal and Apple Pay), bank transfers, escrow pay, buy now, pay later and more.
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In addition to these features, a custom shopping cart should have an option for customers to save their cart so they can return at a later time. Some users may be wavering on their purchase decision, so it's important to give them the opportunity to revisit their cart and decide later. Another handy feature to add is the wish list — an option where they can move items they're not ready to buy into a list so they can make the purchase at a later date.
Mobile-Friendly Shipping Options
If a customer is unable to view your full shipping rates, it can make them feel discouraged and abandon the checkout process altogether. The good news is that there are apps that can help you solve this problem. For example, Shipping Rates Calculator Plus has 300+ 5-star reviews and makes it easy to display cart shipping costs right in the shopping cart for all customers. This will increase conversion by providing e-confidence for your customers as they complete their purchase.
Generic shopping carts tend to use a single-server architecture that limits your access and control over the platform, while custom carts offer optimum scalability for your business's needs. This means you can easily add and integrate with different marketing and fulfillment solutions as your company grows.
Another advantage of a custom shopping cart is its ability to track and collect data on your customers' shopping behavior. This can provide you with key insights into what your customers like and dislike. For instance, you can offer cross-product promotions during the cart review process, prompt users to subscribe to your email newsletters, or encourage them to return and shop again by allowing them to save items on a wish list. All of this helps you improve your customer experience and grow your e-commerce business. As a result, you can maximize revenue and boost your bottom line.
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Mobile-Friendly Payment Options
Generic carts fail to keep up with customer needs as they don't offer a full suite of features that work for your business. For example, a shopping cart that only works with PayPal won't meet the payment requirements of customers who prefer to use a credit card or mobile payments.
A custom cart is flexible enough to incorporate a variety of payment options including the traditional credit and debit cards, online payment systems like PayPal and Venmo, and mobile wallets like Apple Pay, Google Pay and more. Adding these options provides more choices for customers, which leads to greater conversion rates and increased revenue.
Additionally, a customizable cart can be integrated with other business systems like inventory management software, shipping carriers, and customer relationship management (CRM) platforms. This can streamline business processes and reduce data entry errors.
An ecommerce cart can also be used to capture key customer insights, such as which products are being added to or deleted from a cart. This can help a business better target their advertising to attract and retain more customers. With these benefits, a custom cart is definitely worth considering over generic shopping carts that can cost your company more in the long run. Choosing a partner who specializes in ecommerce and can build a customized solution that meets the unique needs of your business will help you get the most out of your investment.
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