PTs, listen up! The field of physical therapy is in great shape. The Bureau of Labor Statistics says the industry will grow faster than average through 2028. One reason is that the number of people who need care is growing.
But how can your physical therapy clinic get the attention of this growing market? We're glad you asked. If you need to fix your marketing plan, these six ideas for marketing physical therapy clinics are just what the doctor ordered.
This list is full of gems that can help your clinic grow. They range from simple and competent tools like directory listings to search engine optimization strategies that make you more visible online. Let's dive in!
Stretch your reach with social media
Would you like more people to notice your clinic? A free physical therapy marketing plan that builds brand awareness is the best place to start. We're talking about the same old social media.
Consider it. Everyone and their mother is on at least one social platform, if not more. When people scroll, like, retweet, and talk to other accounts, they look for content that improves their lives. That's precisely what your content can do.
Make posts count with hashtags.
Physical therapists who have a lot of followers and more likes and comments than they see what to do with can skip to the next section.
Oh, are you still here? We'll take care of you. To get more people to know your social media accounts, you need to use social media tools on purpose. Hashtags are one of these tools.
Use hashtags in your social media strategy so more people can find your account. Hashtags are a way to create it simple for people to find your posts. When you add a hashtag like #physicaltherapyworks to a picture, people looking for that hashtag may see your post.
To find the proper hashtags for your posts, look for less popular ones so that your posts will immediately be lost in the crowd. For example, "physical therapy" brings up more than 2 million results. Good luck getting up that mountain by crawling!
On the other hand, don't use hashtags so specific that no one searches for them. With fewer than 40 results for a hashtag like #physicaltherapyislife, it's unlikely that anyone will find your account using this less-used hashtag.
Publicize your practice with an assist from the press
Next up: a way to market your physical therapy clinic that puts it in the spotlight.
Local news stations are always looking for exciting things to report. Your clinic probably has one. Set up a meeting with a reporter from a local news outlet and give them the inside scoop on your practice if you want some free publicity.
The important thing is to tell a story that readers can relate to in some way. A physical therapy clinic in Spokane, Washington, did something kind, and the local news said about it.
Regardless of your story, remember that this strategy's main point is not to promote your practice but to raise awareness. A good story connects you to your readers and lets them know your beliefs.
If your story is a real gem, it could be picked up by a national news station and bring your practice to a new level of fame. We only ask that you remember us when you become famous.
Make visible improvements with SEO
If you want to find a great physical therapy clinic, you must do a Google search. This means that if you're going to get new clients, your clinic needs to appear in the search results.
So, what does it take to achieve the highest SERP (search engine results page)? Well, there is no one magic thing you can do to get your website to the top of Google. Instead, you will need to do some things on purpose to reach this goal. This is called SEO, which stands for "search engine optimization."
SEO is the most powerful of all the ways to market a physical therapy business. SEO puts your company in front of people actively looking for your services.
Here are three ways to use SEO in your internet marketing plan for physical therapy:
Diagnose issues with an SEO audit
In the same way that a physical therapist does an exam to find out what parts of the body need treatment, an SEO audit finds problems on your website so you can fix the bad parts. Before you make your SEO plan, you should find out what's keeping you from getting higher rankings on Google. Use a free SEO audit to get an unbiased look at your site and help you plan.
Tinker with technical SEO
Technical SEO is the name for the things a website does behind the scenes that help it rank higher on the SERP. For example, if you make your web pages load faster, people will stay on the page longer.
When you link between pages on your website, it's easier for search engines to figure out how your site is put together. Technical SEO can also be improved by finding and fixing broken links.
Craft click-worthy titles and meta descriptions
You don't put time and money into your website just for people to scroll past it on the search results page. Make sure that the titles of your posts stand out to users. The same is true for the meta description, a summary of each page that appears under the title.
The more exciting and valuable these two parts are, the more likely people click through. This tip comes straight from our Beginner's DIY SEO Checklist, a helpful tool for people just starting in the SEO world. Then let's
Extend a hand to locals using Google My Business
Next is a great way to market physical therapy that you can't miss. It has to do with a branch of SEO called "local SEO."
If you've ever used the internet to find a nearby restaurant, store, or office, you're one of 86% of people who use the internet to find local businesses.
Local SEO lets you reach people in your area through Google Maps and the search results page. How it works is as follows:
Picture Beatrice as a runner whose knee is hurt. When she decides to get physical therapy for her knee, she'll look for someone close by so it's not hard to get to her appointments.
Let's say Beatrice lives in Texas, which is a great state. She could look for "physical therapists in Houston" on Google and see a list of clinics.
The fact that these physical therapy clinics are at the top of the results page is not a fluke. Each one has a Google My Business profile set up to work as well as possible.
Remember your Google My Business profile when considering ways to market a physical therapy clinic.
A study of healthcare providers showed that almost a third needed a local online listing. Even worse, nearly half of the listings had mistakes that could send patients in the wrong direction.
Fill out your GMB profile with a lot of correct information to avoid the problems many healthcare providers face.
On its GMB profile, Bellaire Physical Therapy lists its hours, answers questions from searchers, and shows many photos.
Google likes profiles that have a lot of information and are complete. So, if you want the best results, optimize your Google My Business page.
Get listed in a physical therapist directory.
Are you looking for quick ideas for marketing physical therapy clinics? This tip will be fun for you.
List your clinic in a physical therapist directory to boost your online reputation and meet new clients. At least your business name, address, and phone number should be on each listing.
Think of citations as recommendations to understand how powerful they are. When you or your physical therapy clinic show up on another website, it's like a digital vote of confidence for your business.
Since search engines don't know if a business is reliable, they look for information about it all over the web when the scan finds that your business is mentioned on more than one website, your credibility increases.
It's easy to get references since PTs from all over the country are listed in directories like Healthgrades. Also, many different groups have guides of physical therapists.
Lean into content marketing
We've talked about ways to help people find good physical therapy services. But what about going after people who don't know they need a PT yet?
Content marketing, which is focused on SEO, is a way to reach people with the information they want. Let's give an example to move from general to specific. Let's think back to Beatrice, who we liked so much in the first example. She wants to learn more about physical therapy before making a decision. She searches for "benefits of knee rehab" and sees this result from Ability Rehabilitation.