Come on, tell the truth. How often have you searched on Google past the first or second page?

If you said "never" or "rarely," that's digital marketing in action. Digital marketers know how to get their products or services to appear on a search's first page. But they don't just do that. Digital marketing now includes a wide range of specialties, from search engine optimization to content marketing (SEO).

Want to know more about digital marketing and why it's so important? If so, read on.

What Is Digital Marketing?

Digital marketing sells or promotes a product or service using digital channels or technologies. Digital marketing includes content marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). To put it more simply, digital marketing is at work when you are pushed to buy something online.

Why Is Digital Marketing Important?

Digital marketing helps brands reach the people they want to reach and get the word out about their product or service. Even though this is also the goal of traditional marketing campaigns, digital marketing makes it possible for brands to reach a more specific or niche audience. When you connect with customers online, you can reach more people who trust your brand. Digital marketing is beneficial for small businesses and can use without the help of a marketing department or agency.